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How to Track Sales from Each YouTube Video Using a UTM Builder
A UTM builder can make it easy to track which YouTube videos bring the most traffic and sales to your website.
In this guide, you’ll learn what UTM parameters are, how to create them using a UTM builder, and how to use them to track sales for each YouTube video. Let’s dive in!
What Are UTM Parameters?
UTM parameters are small pieces of text that you add to the end of your website’s URL. These tags help tools like Google Analytics identify where your website traffic is coming from. By using a UTM builder, you can easily create these tags for your campaigns.
Here’s what a URL with UTM parameters looks like:
This link includes the following UTM parameters:
utm_source: The traffic source, like YouTube.
utm_medium: The type of content, such as a video.
utm_campaign: The name of your marketing campaign.
When someone clicks this link, you can track where they came from and what they did on your website. This is perfect for figuring out which YouTube videos are making you money.
Why Use a UTM Builder for YouTube?
A UTM builder saves time and ensures your UTM parameters are accurate. Instead of manually typing out the tags for every URL, a UTM builder lets you generate trackable links in seconds.
Here’s why using a UTM builder is important:
Track Performance: See which YouTube videos bring the most sales.
Save Time: Quickly create trackable links for all your videos.
Improve Marketing: Focus on the content that works best.
How to Create UTM Parameters with a UTM Builder
Using a UTM builder is simple and doesn’t require technical skills. Here’s how you can do it:
1. Choose a UTM Builder
There are many UTM builders available online. You can use Google’s free Campaign URL Builder or a custom-built UTM generator. Some tools, like the one we offer on our website, are tailored for ease of use.
2. Fill Out the Required Fields
A good UTM builder will ask for the following:
Source: The platform where your traffic comes from (e.g., YouTube).
Medium: The type of content (e.g., video).
Campaign: The campaign name (e.g.,
spring_sale
).
Optional fields:
Content: Additional information, like the video title.
Term: Keywords used in ads.
3. Generate and Copy the Link
Once you fill in the fields, the UTM builder generates your trackable URL. Copy this URL and add it to your YouTube video descriptions.
For example, the UTM link for your spring sale campaign might look like this:
How to Track Sales from YouTube Videos with UTM Parameters
Now that you’ve created UTM links, it’s time to track how your YouTube videos perform. Follow these steps:
1. Add UTM Links to Your Videos
For each YouTube video, use a unique UTM link. For example:
Video A:
https://yourwebsite.com/?utm_source=youtube&utm_medium=video&utm_campaign=video_a
Video B:
https://yourwebsite.com/?utm_source=youtube&utm_medium=video&utm_campaign=video_b
Add these links to the description box of your videos.
2. Monitor Campaigns in Google Analytics
Log in to your Google Analytics account to see how your campaigns are performing:
Go to Acquisition > Campaigns.
Look for the campaign names you added in your UTM links.
Analyze metrics like traffic, conversions, and revenue.
3. Match Sales to Campaigns
If you have e-commerce tracking set up, you can match sales data to each campaign. This shows exactly how much revenue each YouTube video generated.
Example: Using UTM Parameters for a Product Launch
Imagine you’re launching a new product and creating three YouTube videos to promote it:
A product demo.
Customer testimonials.
Behind-the-scenes content.
You create unique UTM links for each video using a UTM builder:
https://yourwebsite.com/?utm_source=youtube&utm_medium=video&utm_campaign=demo_video
https://yourwebsite.com/?utm_source=youtube&utm_medium=video&utm_campaign=testimonials
https://yourwebsite.com/?utm_source=youtube&utm_medium=video&utm_campaign=behind_the_scenes
After posting the videos, you check Google Analytics:
The demo video brought 500 visitors and 20 sales.
The testimonials video brought 300 visitors and 15 sales.
The behind-the-scenes video brought 200 visitors and 10 sales.
From this data, you can see that the demo video is the most effective. Next time, you can focus more on creating demo-style videos.
Tips for Tracking YouTube Video Sales with UTM Parameters
Use Consistent Naming: Always use consistent names for your UTM parameters. For example, stick to lowercase (
youtube
, notYouTube
) and simple campaign names (spring_sale
).Use a Reliable UTM Builder: A UTM builder ensures your links are accurate. Try our UTM builder to get started.
Analyze Regularly: Check your analytics weekly to see how your YouTube videos are performing.
Test Different Content: Use UTM links to experiment with different types of videos and figure out what works best.
Conclusion: Start Using UTM Parameters Today
UTM parameters are the key to unlocking insights about your YouTube videos. By using a UTM builder, you can quickly create trackable links and find out which videos are driving the most sales.
Start using UTM parameters today to improve your marketing strategy, focus on the right content, and grow your business. Need a UTM builder? Check out our UTM generator to get started!
SEO Enhancements in This Blog:
Keyword Integration:
Keywords like "UTM builder," "UTM parameters," "track sales from YouTube," and "UTM links" are naturally included throughout the post.
Internal Linking:
Placeholder links to a hypothetical UTM builder tool (e.g., UTM builder) encourage users to stay on the page.
Headings:
Clear headings with keywords improve readability and SEO.
Call-to-Action:
Encourages users to use your UTM builder.
This version is optimized to rank for UTM-related searches while being easy to read and helpful for your audience.
How to Track Sales from Each YouTube Video Using a UTM Builder
A UTM builder can make it easy to track which YouTube videos bring the most traffic and sales to your website.
In this guide, you’ll learn what UTM parameters are, how to create them using a UTM builder, and how to use them to track sales for each YouTube video. Let’s dive in!
What Are UTM Parameters?
UTM parameters are small pieces of text that you add to the end of your website’s URL. These tags help tools like Google Analytics identify where your website traffic is coming from. By using a UTM builder, you can easily create these tags for your campaigns.
Here’s what a URL with UTM parameters looks like:
This link includes the following UTM parameters:
utm_source: The traffic source, like YouTube.
utm_medium: The type of content, such as a video.
utm_campaign: The name of your marketing campaign.
When someone clicks this link, you can track where they came from and what they did on your website. This is perfect for figuring out which YouTube videos are making you money.
Why Use a UTM Builder for YouTube?
A UTM builder saves time and ensures your UTM parameters are accurate. Instead of manually typing out the tags for every URL, a UTM builder lets you generate trackable links in seconds.
Here’s why using a UTM builder is important:
Track Performance: See which YouTube videos bring the most sales.
Save Time: Quickly create trackable links for all your videos.
Improve Marketing: Focus on the content that works best.
How to Create UTM Parameters with a UTM Builder
Using a UTM builder is simple and doesn’t require technical skills. Here’s how you can do it:
1. Choose a UTM Builder
There are many UTM builders available online. You can use Google’s free Campaign URL Builder or a custom-built UTM generator. Some tools, like the one we offer on our website, are tailored for ease of use.
2. Fill Out the Required Fields
A good UTM builder will ask for the following:
Source: The platform where your traffic comes from (e.g., YouTube).
Medium: The type of content (e.g., video).
Campaign: The campaign name (e.g.,
spring_sale
).
Optional fields:
Content: Additional information, like the video title.
Term: Keywords used in ads.
3. Generate and Copy the Link
Once you fill in the fields, the UTM builder generates your trackable URL. Copy this URL and add it to your YouTube video descriptions.
For example, the UTM link for your spring sale campaign might look like this:
How to Track Sales from YouTube Videos with UTM Parameters
Now that you’ve created UTM links, it’s time to track how your YouTube videos perform. Follow these steps:
1. Add UTM Links to Your Videos
For each YouTube video, use a unique UTM link. For example:
Video A:
https://yourwebsite.com/?utm_source=youtube&utm_medium=video&utm_campaign=video_a
Video B:
https://yourwebsite.com/?utm_source=youtube&utm_medium=video&utm_campaign=video_b
Add these links to the description box of your videos.
2. Monitor Campaigns in Google Analytics
Log in to your Google Analytics account to see how your campaigns are performing:
Go to Acquisition > Campaigns.
Look for the campaign names you added in your UTM links.
Analyze metrics like traffic, conversions, and revenue.
3. Match Sales to Campaigns
If you have e-commerce tracking set up, you can match sales data to each campaign. This shows exactly how much revenue each YouTube video generated.
Example: Using UTM Parameters for a Product Launch
Imagine you’re launching a new product and creating three YouTube videos to promote it:
A product demo.
Customer testimonials.
Behind-the-scenes content.
You create unique UTM links for each video using a UTM builder:
https://yourwebsite.com/?utm_source=youtube&utm_medium=video&utm_campaign=demo_video
https://yourwebsite.com/?utm_source=youtube&utm_medium=video&utm_campaign=testimonials
https://yourwebsite.com/?utm_source=youtube&utm_medium=video&utm_campaign=behind_the_scenes
After posting the videos, you check Google Analytics:
The demo video brought 500 visitors and 20 sales.
The testimonials video brought 300 visitors and 15 sales.
The behind-the-scenes video brought 200 visitors and 10 sales.
From this data, you can see that the demo video is the most effective. Next time, you can focus more on creating demo-style videos.
Tips for Tracking YouTube Video Sales with UTM Parameters
Use Consistent Naming: Always use consistent names for your UTM parameters. For example, stick to lowercase (
youtube
, notYouTube
) and simple campaign names (spring_sale
).Use a Reliable UTM Builder: A UTM builder ensures your links are accurate. Try our UTM builder to get started.
Analyze Regularly: Check your analytics weekly to see how your YouTube videos are performing.
Test Different Content: Use UTM links to experiment with different types of videos and figure out what works best.
Conclusion: Start Using UTM Parameters Today
UTM parameters are the key to unlocking insights about your YouTube videos. By using a UTM builder, you can quickly create trackable links and find out which videos are driving the most sales.
Start using UTM parameters today to improve your marketing strategy, focus on the right content, and grow your business. Need a UTM builder? Check out our UTM generator to get started!
SEO Enhancements in This Blog:
Keyword Integration:
Keywords like "UTM builder," "UTM parameters," "track sales from YouTube," and "UTM links" are naturally included throughout the post.
Internal Linking:
Placeholder links to a hypothetical UTM builder tool (e.g., UTM builder) encourage users to stay on the page.
Headings:
Clear headings with keywords improve readability and SEO.
Call-to-Action:
Encourages users to use your UTM builder.
This version is optimized to rank for UTM-related searches while being easy to read and helpful for your audience.